Show of Force was commissioned to help with the creation of materials for use on social media for Vaccines: Calling the Shots leading up to the documentary broadcast on PBS. Our primary role was to create visual content for PBS and NOVA’s social media accounts on Facebook, Twitter and Tumblr.
Our social media campaign drove conversation around the core issues of the documentary, ensuring strong debate during the broadcast and sustained growth for both the PBS and NOVA social media channels. During a three-week period, we provided pictograms and tune-in graphics, as well as eye-catching gifs capturing the imagination of audiences and activating them online. We also identified and engaged organizations, as well as individuals, to act as brand advocates during the campaign further boosting our reach.